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[[Image:D3-fakebox03.jpg|thumb|250px|Nicely done fake D3 case.]]Blizzard North was founded by the creators of the Diablo series, and they were allowed to remain at their own location in the Bay Area since they had clout, and felt they could produce better in their home location, rather than down in Irvine with the rest of Blizzard. The studio wasn't a vanity company for the Diablo team, but they remained in the Bay Area and semi-autonomous on the strength of their work, seniority, and clout. When the company's founders left in 2003, that independence was on a death watch.